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Cartier (jeweler) - Wikipedia Cartier watch band

Société Cartier (/ˈkɑːrti./; French: [kaʁtje]) is a French luxury goods conglomerate company which designs, manufactures, distributes, and sells jewellery and watches.

Société Cartier
  • Jewellery manufacturing
  • Watchmaking
  • Retailing
Founded Paris, France
(1847; 170 years ago (1847))
Founder Louis-François Cartier
Headquarters Paris, France
Area served
Key people
Cyrille Vigneron, CEO
Revenue $ 6.1 billion (2016)[1]
Parent Richemont

Founded in Paris, France, in 1847 by Louis-François Cartier, the company remained under family control until 1964. The company maintains its headquarters in Paris, although it is a wholly owned subsidiary of the Compagnie Financière Richemont SA.

Cartier is well known for its jewelry and wristwatches, including the "Bestiary" (best illustrated by the Panthère brooch of the 1940s created for Wallis Simpson), the diamond necklace created for Bhupinder Singh the Maharaja of Patiala, and the "Santos" wristwatch of 1904.[citation needed]

Cartier has a long history of sales to royalty and celebrities. [2] For example, Kate Middleton, the Duchess of Cambridge, has been seen wearing the Cartier Ballon Bleu timepiece.[3] King Edward VII of England referred to Cartier as "the jeweller of kings and the king of jewellers."[4] For his coronation in 1902, Edward VII ordered 27 tiaras and issued a royal warrant to Cartier in 1904.[5][6] Similar warrants soon followed from the courts of Spain, Portugal, Russia, Siam, Greece, Serbia, Belgium, Romania, Egypt, Albania, Monaco, and the House of Orleans.[7]



Family ownershipEdit

Louis-François Cartier founded Cartier in Paris in 1847 when he took over the workshop of his master.[8] In 1874, Louis-François' son Alfred Cartier took over the company, but it was Alfred's sons Louis, Pierre and Jacques, who were responsible for establishing the brand name worldwide.

Cartier Santos - steel/gold from 1988

In 1904, the Brazilian pioneer aviator, Alberto Santos-Dumont complained to his friend Louis Cartier of the unreliability and impracticality of using pocket watches while flying. Cartier designed a flat wristwatch with a distinctive square bezel. This watch was liked by not only Santos-Dumont but also many other customers. Thus the "Santos" was born. This was Cartier's first men's wristwatch.[9]

Mackay emerald and diamond necklace, 168 carats Muzo, Colombia, 1931.

Louis retained responsibility for the Paris branch, moving to the Rue de la Paix in 1899. He was responsible for some of the company's most celebrated designs, like the mystery clocks[10] (a type of clock with a transparent dial and so named because its mechanism is hidden[11]), fashionable wristwatches and exotic orientalist Art Deco designs, including the colorful "Tutti Frutti" jewels.

In 1907, Cartier signed a contract with Edmond Jaeger,[12] who agreed to exclusively supply the movements for Cartier watches. By this time, Cartier had branches in London, New York and St. Petersburg and was quickly becoming one of the most successful watch companies in the world. The Baignoire and Tortue models (both of which are still in production today) were introduced in 1912, followed by the Tank model in 1917. This, designed by Louis Cartier, was inspired from the newly introduced tanks on the Western Front. This line too has survived, with over thirty varieties made since.

In the early 1920s, Cartier formed a joint company with Edward Jaeger (of Jaeger-LeCoultre) to produce movements solely for Cartier. Thus was the European watch and clock company born, although Cartier continued to use movements from other makers. Cartier watches can be found with movements from Vacheron Constantin, Audemars Piguet, Movado and LeCoultre. It was also during this period that Cartier began adding its own reference numbers to the watches it sold, usually by stamping a four-digit code on the underside of a lug. Jacques took charge of the London operation and eventually moved to the current address at New Bond Street.

Pierre Cartier established the New York City branch in 1909, moving in 1917 to 653 Fifth Avenue,[citation needed] the Neo-Renaissance mansion of Morton Freeman Plant (son of railroad tycoon Henry B. Plant) and designed by architect C.P.H. Gilbert. Cartier acquired the mansion from the Plants in exchange for $100 in cash and a double-stranded natural pearl necklace valued at the time at $1 million.[13]

Among the Cartier team was Charles Jacqueau, who joined Louis Cartier in 1909 for the rest of his life, and Jeanne Toussaint, who was Director of Fine Jewellery from 1933. After the death of Pierre in 1964, Jean-Jacques Cartier (Jacques's son), Claude Cartier (Louis's son), and Marionne Claudelle (Pierre's daughter) — who respectively headed the Cartier affiliates in London, New York and Paris — sold the businesses.

Post-family ownershipEdit

Bismarck sapphire necklace (1935), now at National Museum of Natural History US.

In 1972, a group of investors led by Joseph Kanoui bought Cartier Paris. President Robert Hocq, who created the phrase "Les Must de Cartier" (a staff member is said to have said "Cartier, It's a must!"[8] meaning something one simply must have) with Alain Dominique Perrin, General Director, began introducing new products. In 1974 and 1976 respectively, the group repurchased Cartier London and Cartier New York. In 1979, the Cartier interests were combined, "Cartier Monde" uniting and controlling Cartier Paris, London and New York.

Cartier merged in 1981 with "Les Must de Cartier", and Perrin was appointed Chairman of Cartier SAA and Cartier International. The next year, Micheline Kanoui assumed responsibility for jewellery design and launched her first collection "Nouvelle Joaillerie". In 1984, Perrin founded the "Fondation Cartier pour l'art Contemporain" (the Cartier Foundation of Contemporary Art) to bring Cartier into the twenty-first century, by forming an association with living artists.

In 1986, the French Ministry for Culture appointed Perrin head of the "Mission sur le mécénat d'entreprise" (a commission to study business patronage of the arts). Two years later, Cartier acquired a majority holding in Piaget and Baume & Mercier. In 1989/1990 the Musée du Petit Palais staged the first major exhibition of the Cartier collection, "l'Art de Cartier".[citation needed][14]

Perrin founded an international committee in 1991, Comité International de la Haute Horlogerie, to organise its first salon, held on 15 April 1991. This has become an annual meeting place in Geneva for professionals. The next year, the second great exhibition of "l'Art de Cartier" was held at the Hermitage Museum in St Petersburg. In 1993, the "Vendôme Luxury Group" was formed as an umbrella company to combine Cartier, dunhill, Montblanc, Piaget, Baume & Mercier, Karl Lagerfeld, Chloé, Sulka, Hackett, Seeger.[15]

In 1994, the Cartier Foundation moved to the Rive Gauche and opened a headquarters in a building designed for it by Jean Nouvel. Following the accidental death of Robert Hocq in December of that year, his sister, Brigitte Hocq, became chairman. Joseph Kanoui became vice president of Cartier Monde. The next year, a major exhibition of the Cartier Antique Collection was held in Asia. In 1996, the Lausanne Hermitage Foundation in Switzerland hosted the exhibition "Splendours of the Jewellery", presenting a hundred and fifty years of products by Cartier.[16] As of 2012, Cartier is owned, through Richemont, by the South African Rupert family and 24-year-old who is the granddaughter of Pierre Cartier, Elle Pagels.

Retail storesEdit

Champs-Élysées store in Paris
Cartier is in the former Morton F. Plant House on Fifth Avenue in New York
Cartier in Kuala Lumpur City Centre
Cartier on Mexico City's Avenida Presidente Masaryk

Cartier operates more than 200 stores in 125 countries, with three Temples (Historical Maison) worldwide:

  • Paris - 13, Rue de la Paix
  • London - 175-177 New Bond Street
  • New York - 653 Fifth Avenue

In September 2008, Cartier opened its first flagship store in Seoul, South Korea, named Cartier Maison located in Cheongdam-dong, Gangnam-gu, with its facade inspired by Korean Bojagi wrapping cloth. Helmed by Managing Director Philippe Galtie, he said at the time of opening that it was the seventh largest in the world.[17][18] In 2015, Cartier opened a shop in the newly developed River Oaks District,[19] in Houston.[20]



By CollectionsEdit

  • Amulette de Cartier
  • LOVE
  • Panthère de Cartier
  • Paris Nouvelle Vague
  • Trinity de Cartier
  • Juste un Clou
  • Diamants Legers de Cartier
  • Diamond Collection
  • Trinity Ruban solitaire
  • Cartier Destinée solitaire
  • Ballerine solitaire
  • Caresse d'orchidées par Cart
  • C de Cartier
  • Entrelaces
  • Cartier Fauna and Flora
  • Evasions Joaillières
  • Links and Chains
  • Hearts and Symbols
  • Pearl Jewellery
  • Colourful Jewellery
  • Agrafe
  • Le Baiser du Dragon
  • Cactus
  • Lanière


  • Rings
  • Bracelets
  • Necklaces
  • Earrings
  • Brooches
  • Charms


Cartier Panthere lady's 2 tone watch.

Cartier has developed many different watches. The classic collections are:

Men's WatchesEdit

  • Ballon Bleu de Cartier
  • Tank
  • Calibre de Cartier
  • Clé de Cartier
  • Drive de Cartier
  • Santos de Cartier
  • Rotonde de Cartier
  • Ronde Croisiere de Cartier
  • Ronde Louis Cartier
  • Ronde Solo de Cartier
  • Tortue
  • Pasha de Cartier

Women's WatchesEdit

  • Tank
  • Ballon Bleu de Cartier
  • Clé de Cartier
  • Baignoire
  • Santos de Cartier
  • Creative Jeweled Watches
  • Crash
  • Tortue
  • Ronde Louis Cartier
  • Ronde Solo de Cartier
  • Panthere de Cartier

Fashion accessoriesEdit

Leather goodsEdit

  • Hand Bags
  • Women's Small Leather Goods
  • Men's Small Leather Goods
  • Women's Belts
  • Men's Belts
  • Agenda Refills


  • Precious Eyewear
  • Women's Sunglasses
  • Men's Sunglasses
  • Women's Opticals
  • Men's Opticals

Fine objectsEdit

  • Writing Instruments
  • Cufflinks
  • Scarves
  • Lighters
  • Key Rings
  • Money Clips
  • Home Collection
  • Stationery
  • Gold & Silver Folding Spoons


  • Must de Cartier
  • Dragon
  • Pasha
  • Baiser Volé
  • Panthère de Cartier
  • Déclaration
  • Roadster/ Roadster sport


  • 1847 - Louis-François Cartier inherited the jewellery workshop at 29, Rue Montorgueil in Paris from his master Adolphe Picard, founding the house of Cartier.[citation needed]
  • 1856 - Princess Mathilde, niece of Napoleon I and cousin to Emperor Napoleon III, made her first purchase from Cartier.[citation needed]
  • 1859 - Cartier moved the workshop to 9, Boulevard des Italiens. Empress Eugénie, wife of Napoleon III and regent of France, became a Cartier client.[citation needed]
  • 1888 - Creation of the first ladies jewellery bracelet-watch.[citation needed]
  • 1899 - Cartier moved into the its present-day headquarters at 13, Rue de la Paix.[citation needed]
  • 1900 - Introduction of various styles of neoclassical jewellery mounted in platinum, which became exceptionally popular amongst aristocrats.[citation needed]
  • 1902 - Cartier opened a new shop at 4 New Burlington Street in London, on the same day as the coronation of King Edward VII.[citation needed]
  • 1904 - Cartier received its first appointment as official purveyor to King Edward VII of the United Kingdom. His consort, Queen Alexandra bought a necklace designed with Indian influence. Later that year, Cartier received another appointment as the purveyor for King Alfronso XIII of Spain.[21] The first Santos watch was created by Louis Cartier, as he designed a watch to be worn on wrist with a leather strap for his friend Alberto Santos-Dumont, a Brazilian aviator.[citation needed]
  • 1905 - Appointment as the official purveyor for King Carlos I of Portugal.[citation needed]
  • 1906 - The creation of first jewellery design to incorporate the Art Deco style,[citation needed] characterised by its abstract and geometric variations. The first Tonneau wristwatch was also created this year.[citation needed]
  • 1907 - Cartier held its first exhibition and sale in Saint Petersburg, at the Grand Hotel Europe. Shortly after, it was appointed as official purveyor to Tsar Nicholas II of Russia.[22]
  • 1908 - Appointment as official purveyor to King Chulalongkorn of Siam.[citation needed]
  • 1909 - Second shop in London was opened at 175-176 New Bond Street in London. Pierre Cartier later opened a second shop in New York as well, at 712 Fifth Avenue.[citation needed] A folding buckle for wristwatches was patented in this year.
  • 1910 - Pierre Cartier sold the blue Hope Diamond to an American customer, Evalyn Walsh McLean.[citation needed]
  • 1911 - Official launch of the Santos de Cartier wristwatch, inspired by the 1904 model. Jacques Cartier travelled to India to attend the Delhi Durbar, and to the Persian Gulf.[citation needed]
  • 1912 - Creation of the first mystery clock: Model A. A delegation from the City of Paris presented Tsar Nicholas II with the Cartier Imperial Egg (now at the Metropolitan Museum of Art in New York). The first baguette-cut diamonds made an appearance. Launch of the Tortue watch. The first comet clocks were created.[citation needed]
  • 1913 - Appointment as official purveyor to King Peter I of Serbia.[citation needed]
  • 1914 - The bezel on a lady's round wrist watch was paved with diamonds and onyx to create the first "panther" motif. Appointment as official purveyor to Duke Philippe of Orleans.[citation needed]
  • 1917 - The New York store moved to 653 Fifth Avenue, previously the home of Morton F. Plant, which Pierre Cartier bought in exchange for a double-strand necklace of 55 and 73 natural pearls. First studies conducted for the Tank watch.[citation needed]
  • 1918 - Creation of batons for Field-Marshals Foch and Pétain.
  • 1919 - Launch of the Tank watch. Establishment, in New York, of the European Watch & Clock Co. Inc. Appointment as official purveyor to King Albert I of Belgium.
  • 1921 - Appointment as official purveyor to the Prince of Wales, future King Edward VIII who, on abdicating in 1936, became the Duke of Windsor. Creation of the Tank cintrée watch.
  • 1922 - Creation of the Tank Louis Cartier and Tank Chinoise watches.
  • 1923 - Creation of the first portico mystery clock, crowned with a statuette called Billiken.
  • 1924 - Creation of the three-band ring and bracelet combining gold in three colours, known in the United States as Trinity. Jean Cocteau adopted the ring and made it fashionable among Parisian society.[citation needed]
  • 1924 - Queen Marie of Romania wears a Cartier tiara created to resemble the Russian kokoshnik for her portrait painted by Philip de László.
  • 1925 - Cartier made a memorable appearance[citation needed] at the International Exhibition of Modern Industrial and Decorative Arts in Paris, in the Pavillon de l'Élégance. Death of Alfred Cartier.
  • 1926 - Creation of the Baguette watch. Cartier jewellery in its red box appeared on the Broadway stage in Anita Loos' play Gentlemen Prefer Blondes.
  • 1928 - Marjorie Merriweather Post bought from Cartier in London earrings once worn by Queen Marie-Antoinette of France. Creation of the Tortue single pushpiece chronograph watch.
  • 1929 - Appointment as official purveyor to King Fouad I of Egypt and participation in the Exhibition of French Arts in Cairo. Creation of the Tank à guichets watch.
  • 1931 - Creation of the mystery pocket watch.
  • 1932 - Creation of the Tank basculante watch.
  • 1933 - Jeanne Toussaint was made head of Cartier Fine Jewellery. Cartier filed a patent for the "invisible mount", a stone-setting technique in which the metal of the mount disappears to show only the stones.
  • 1935 - Cartier opened in Monte Carlo.
  • 1936 - Creation of the Tank asymétrique watch.
  • 1938 - Cartier opened in Cannes. One of the smallest wristwatches in the world, by Cartier, was given to Princess Elizabeth of the United Kingdom.
  • 1939 - Appointment as official purveyor to King Zog I of Albania.
  • 1940 - General de Gaulle founded the Free France movement in London, for which he received Cartier's steadfast support. Some of his speeches were written in the office which Jacques Cartier placed at the general's disposal.[citation needed]
  • 1942 - Creation of the "Caged Bird" brooch as a symbol of the Occupation. In 1944, Cartier created the "Freed Bird" to celebrate the Liberation of France.
  • 1945 - Pierre Cartier was now the head of Cartier Paris. Claude, Louis' son, took the helm of Cartier New York while Jean-Jacques Cartier, Jacques' son, was the head of Cartier London.
  • 1947 - Cartier celebrated its centennial.
  • 1949 - The Duke and Duchess of Windsor bought a platinum panther brooch on a 152.35-carat (30.470 g) Kashmir cabochon sapphire in Paris. Cartier would buy the brooch for its own collection in 1987.
  • 1950 - Creation of a watch in the form of a ship's wheel. The Hollywood actress Gloria Swanson appeared in Sunset Boulevard wearing the two diamond and rock crystal bracelets that she had bought from Cartier in 1930.
  • 1953 - Marilyn Monroe sang "Cartier!" in the film version of Gentlemen Prefer Blondes.
  • 1954 - Creation for the Duchess of Windsor of a lorgnette in yellow gold, black enamel and emeralds representing a tiger.
  • 1955 - Creation of Jean Cocteau's sword for his election to the Académie française, to the artist's own design.
  • 1956 - For her marriage to Prince Rainier, Princess Grace received numerous gifts of jewellery by Cartier including her engagement ring, set with a 12-carat (2.4 g) emerald-cut diamond.
  • 1957 - Barbara Hutton bought a tiger brooch in yellow gold, onyx and jonquil diamonds.
  • 1967 - Creation of new watches in London including the Crashwatch.
  • 1968 - The Mexican actress María Félix commissioned Cartier to make a diamond necklace in the form of a serpent. Cartier granted Robert Hocq a licence to create an oval lighter with a retractable wheel under the Cartier name. Creation of the Maxi Oval watch.
  • 1969 - Robert Kenmore, the chairman of Cartier's parent company, acquired a 69.42-carat (13.884 g) pear-shaped diamond which it sold to Richard Burton and Elizabeth Taylor. The Cartier Diamond was thus renamed the Taylor-Burton Diamond. Opening of Cartier in Geneva. Creation of the Love bracelet.
  • 1970 - Opening of Cartier in Hong Kong.
  • 1971 - Opening of Cartier in Munich.
  • 1972 - Cartier Paris was taken over by a group of investors led by Joseph Kanoui.
  • 1973 - Creation of Les Must de Cartier by Robert Hocq with Alain-Dominique Perrin.
  • 1974 - Launch of the first leather collection in burgundy. Cartier loaned a large part of its Art Deco jewellery collection for the filming of The Great Gatsby.
  • 1975 - Cartier celebrated the centenary anniversary of the birth of Louis Cartier. Opening in Monte Carlo of the first major retrospective, "Louis Cartier: Art Deco Masterpieces".
  • 1976 - First collection of Les Must de Cartier vermeil watches. Retrospective in New York titled "Retrospective Louis Cartier: One Hundred and One Years of the Jeweller’s Art". Creation of the first oval pen. The Cartier name appears on a "designer" edition of Ford's Lincoln Continental Mark IV for 1976, and would continue on through the 2003 model year.
  • 1978 - Creation of the Santos de Cartier watch with a gold and steel bracelet. Creation of the first Cartier scarf collection.
  • 1979 - Cartier Paris, Cartier London and Cartier New York were united as a single legal entity.
  • 1981 - Launch of the Must de Cartier and Santos de Cartier perfumes.
  • 1982 - Launch of the first New Jewellery collection on the theme of gold and stones.
  • 1983 - Creation of the Collection Ancienne Cartier (later the Cartier Collection) to record and illustrate how the jeweller’s art and its history have evolved. Creation of the Panthère de Cartier watch.
  • 1984 - Launch of the second New Jewellery collection on the theme of gold and pearls. Creation of the Fondation Cartier pour l’Art Contemporain in Jouy-en-Josas. Cartier became partner to the International Polo Tournament in Windsor, United Kingdom.
  • 1985 - Launch of the Pasha de Cartier watch.
  • 1986 - Launch of the third New Jewellery collection on the theme of the panther.
  • 1987 - Launch of the Panthère de Cartier perfume. Creation of Les Maisons de Cartier tableware (porcelain, crystal and silver).
  • 1988 - Launch of the fourth New Jewellery collection on the theme of Egypt.
  • 1989 - Launch of the Tank Américaine watch. The Art of Cartier, the first major retrospective in Paris, was held at the Petit Palais.
  • 1991 - Establishment of the Comité International de la Haute Horlogerie (CIHH). The first Salon International de la Haute Horlogerie (SIHH) was held in Geneva.
  • 1992 - "The Art of Cartier" exhibition was held at the Hermitage Museum in Saint Petersburg.
  • 1994 - The Fondation Cartier pour l’Art Contemporain moved to the Left Bank in Paris to a building on Boulevard Raspail, the work of the architect Jean Nouvel.
  • 1995 - Creation of the Pasha C watch in steel. Launch of the So Pretty de Cartier perfume. "The Art of Cartier, the World of French Jewellery Art" exhibition was held at the Tokyo Metropolitan Teien Art Museum in Japan.
  • 1996 - Creation of the Tank Française watch collection. Launch of the sixth New Jewellery collection on the theme of Creation. Creation of the Tank ring. "Cartier, Splendours of Jewellery", a retrospective exhibition, was held at the Hermitage Foundation in Lausanne, Switzerland.
  • 1997 - Cartier celebrated its 150th anniversary with exceptional Fine Jewellery creations including a necklace in the form of a serpent, paved with diamonds and set with two pear-cut emeralds of 205 and 206 carats (41.2 g). The "Cartier 1900-1939" retrospective was held at the British Museum in London and the Metropolitan Museum of Art in New York.
  • 1998 - Creation of the Collection Privée Cartier Paris Fine Watch collection.
  • 1999 - Creation of the Paris Nouvelle Vague Cartier jewellery collection, inspired by Paris. "The Art of Cartier, A splendor of Time" retrospective was held at the Museo del Palacio de Bellas Artes in Mexico City with guest of honour the Mexican actress María Félix. The "Cartier 1900-1939" exhibition moved to the Field Museum of Natural History in Chicago.[23][citation needed]
  • 2000 - Creation of a jewellery collection to take Cartier into the 21st century.
  • 2001 - Creation of the Délices de Cartier jewellery collection. Launch of the Roadster watch. Cartier displayed the ceremonial necklace made for the Maharajah of Patiala at the 21st Biennale des Antiquaires in Paris. The intersection of Fifth Avenue and 52nd Street in New York is temporarily named "Place de Cartier" to celebrate restoration and reopening of the Cartier Mansion.[24]
  • 2002 - Creation of the Tank Divan watch. The "Cartier Design viewed by Sottsass" exhibition was shown at the Vitra Design Museum in Berlin and the Palazzo Reale in Milan. It would later travel to the Daigoji Temple in Kyoto and the Houston Museum of Fine Arts.
  • 2003 - Launch of the Le Baiser du Dragon and Les Délices de Goa jewellery collections. The Kimberley Process was implemented and Cartier immediately adopted measures to end trade in conflict diamonds.[citation needed] Cartier contributed to the "Jean Cocteau, Spanning the Century" exhibition at the Centre Georges Pompidou in Paris. Cartier opened a shop at 154, Avenue des Champs-Élysées in Paris. The intersection of Fifth Avenue and 52nd Street in New York was officially named "Place de Cartier".[24]
  • 2004 - Marking the centenary of the Santos de Cartier watch, creation of the Santos 100, Santos Demoiselle and Santos-Dumont watches. Cartier presented "The Art of Cartier", a retrospective exhibition at the Shanghai Museum. Presentation of the Star of the South Diamond at the 22nd Biennale des Antiquaires in Paris.[citation needed]
  • 2005 - Creation of the Caresse d’Orchidées par Cartier Fine Jewellery collection. Creation of a bespoke perfume service at 13, rue de la Paix. Cartier co-founded the Council for Responsible Jewellery Practices. Cartier became an active member of the [[Women's Forum]].[citation needed]
  • 2006 - Creation of the La Doña de Cartier watch. The first "Love Charity" international fundraising sale was held. Cartier presented a special award for female business entrepreneurs at the Women's Forum.[citation needed]
  • 2007 - Creation of the Inde Mystérieuse Fine Jewellery collection. Creation of the Ballon Bleu de Cartierwatch. The "Cartier 1899-1949, The Journey of a Style" exhibition was held at the Calouste Gulbenkian Foundation Museum in Lisbon. The "Cartier, Innovation through the 20th Century" exhibition was held at the Kremlin Museum in Moscow.[citation needed]
  • 2008 - "The Art of Cartier" at the National Museum of art, Deoksugung, of Seoul Creation of the Ballon bleu watch.[citation needed]
  • 2009 - "Story of.... Memories of Cartier creation" exhibition, by Tokujin Yoshioka, at the Tokyo National Museum. Creation of the Santos 100 Skeletonwatch "Cartier Treasures- King of Jewellers, Jewellers to Kings" exhibition at the Palace Museum, Beijing. Creation of the "Secrets et Merveilles" Fine Jewellery collection "Cartier and America" exhibition at The Legion of Honor - Fine Arts Museums of San Francisco.[citation needed]
  • 2011 - "Cartier TIME ART" exhibition art-directed by Tokujin Yoshioka. It was held at Museum Bellerive in Zurich 2011, and at Art Science Museum in Singapore in 2011-2012.
  • 2012 - Cartier announced the international release of its new "L'Odyssee de Cartier," a three-and-one-half minute film showing Cartier's 165-year history. The film, directed by Bruno Aveillan, was screened for the first time at a premiere hosted by Cartier at the Metropolitan Museum of Art in New York on 29 February 2012.[citation needed]

List of Managing DirectorsEdit

  • Laurent E. Feniou - (25 March 2013 – present).[25]
  • Rupert J. Brooks - (16 December 2015 – present).[26]
  • Francois M. J. R. Le Troquer - (1 September 2010 - 28 March 2013).[27]
  • Bernard M. Fornas - (21 January 2003 - 16 December 2015).[28]
  • Guy J. Leymarie - (2 September 2002 - 28 October 2002).[29]
  • Grieg O. Catto - (2 April - present).[30]
  • Denys E. Pasche - (2 April 2002 - 17 July 2002).[31]
  • David W. Merriman - (2 April 2002 - 17 July 2002).[32]
  • Richard P. Lepeu - (1 November 2000 - 1 April 2002).[33]
  • Sophie Cagnard - (1 November 2000 - 1 April 2002).[34]
  • Gerard S. Djaoui - (12 June 1997 - 1 April 2002).[35]
  • Francois Meffre - (11 June 1993 - 28 September 2000).[36]
  • Richard N. Thornby - (11 June 1993 - 7 October 1996).[37]
  • Luigi Blank - (11 June 1993 - 1 April 2002).[38]
  • Joseph W. Allgood - (22 June 1992 - 8 April 1993).[39]
  • Arnaud M. Bamberger - (4 June 1992 - 16 December 2015).[40]
  • Mario Soares - (22 June 1991 - 5 March 2002).[41]
  • Joseph Kanoui - (22 June 1991 - 31 January 2000).[42]
  • William A. Craddock - (22 June 1991 - 31 October 1997).[43]
  • Christopher H. B. Honeyborne - (22 June 1991 - 31 October 1997).[44]
  • Pierre Haquet - (22 June 1991 - 8 April 1993).[45]
  • Phillipe Leopold-Metzger - (22 June 1991 - 4 June 1992).[46]

Website blockingEdit

In October 2014 the first blocking order against trademark infringing consumer goods was passed against the major UK ISPs by Richemont, Cartier International and Montblanc to block several domains selling trademark infringing products.[47]

See alsoEdit

  • Fondation Cartier pour l'Art Contemporain
  • Cartier Women's Initiative Awards
  • Cartier Racing Awards
  • Cartier Tank watch
  • Cartier Love bracelet


  1. ^ "Cartier on the Forbes World's Most Valuable Brands List". 
  2. ^ Menkes, Suzy (2006-01-10). "A ball for the 'king of jewellers'". The New York Times. Retrieved 2012-03-14. 
  3. ^ Adams, Ariel. "Kate Middleton Wears Cartier Ballon Bleu Watch". Retrieved 2016-08-31. 
  4. ^ Prat, Véronique (2009-08-28). "Les joyaux de Cartier exposés dans la Cité interdite" [Cartier jewels set in the Forbidden City] (in French). Retrieved 2012-03-14. 
  5. ^ "Rock star". Time. 2004-09-14. Retrieved 2012-03-14. 
  6. ^ "Cartier through time - 1904". Archived from the original on 2012-01-10. Retrieved 2012-03-14. 
  7. ^ "Cartier - warrant, certificates, hallmarks". Archived from the original on 2012-01-24. Retrieved 2012-03-14. 
  8. ^ a b "Cartier - History". Archived from the original on 2007-10-16. Retrieved 2008-03-09. 
  9. ^ "History of the Pilot Watch Part I – Cartier Santos 1904". Retrieved 2014-10-01. 
  10. ^ "Cartier - The mystery clocks". Archived from the original on 2008-01-26. Retrieved 2008-03-09. 
  11. ^ "Roger Russell's Mystery Clock History Page". Retrieved 2008-03-09. 
  12. ^ Nadelhoffer, Hans (2007-10-18). Cartier. Chronicle Books. ISBN 9780811860994. 
  13. ^ Dunlap, David (2000-04-26). "Commercial Real Estate; Cartier Spruces Up to Show Off Its Jewels in Style". New York Times. Retrieved 2008-03-09. 
  14. ^ "Petit Palais Museum Website". Retrieved October 19, 2016. 
  15. ^ "Vendôme Luxury Group plc History". Funding Universe. Retrieved 2013-02-26. 
  16. ^ Alford, Holly Price; Stegemeyer, Anne (2014-09-25). Who's Who in Fashion. Bloomsbury Publishing USA. ISBN 9781609019693. 
  17. ^ Garcia, Cathy Rose A. (28 September 2008). "Cartier Opens Flagship Store in Cheongdam". Korea Times. Retrieved 9 March 2013.

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The LIV GX1-A Kickstarter Project Fully Funded in 34 Minutes

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With over a quarter of a million dollars pledged by more than 550 backers, the LIV GX1-A Swiss Automatic Watch is proving to be the most sought out Swiss watch on Kickstarter yet. Within 34 minutes of launching the watch, the entire project was fully funded on Kickstarter, replacing the LIV Genesis X1 Chronograph as the most backed Swiss Watch Project on Kickstarter.

The LIV Genesis X1 Automatic boasts the quality and craftsmanship of a Swiss watch, yet proves to not be compromised by the affordable price tag. With the consumers in mind, the Brooklyn-based brand has created a watch unrivalled in its’ ability to couple both the meticulous detail of a high quality Swiss-made automatic watch with the accessible price. Starting at $390 on Kickstarter, the watch is the only Swiss Automatic watch ever launched on Kickstarter under $500.


It is little wonder the LIV GX1-A Automatic had more backers within 22 hours than the last LIV project had in over 30 days. Designed for “the man who won’t be told what to do,” the watch offers a clean design with its’ three-dimensional multi layered construction and high quality anti-reflective sapphire crystal on the front and back. The rugged stainless steel casing and IP coating, creates an overall tough, yet aesthetically beautiful appearance.


The LIV journey is showing to be quite exciting for the small, boutique brand. Since its launch in 2012 the company has skyrocketed into success and the LIV Genesis X1-A seems to prove that it’s only getting better

LIV Watches Kickstarter Project Over 200% Funded In Just Over 3 Days

Written by watch reviewer. Posted in LIV - Swiss Watches

In just over 3 days the LIV Watches Kickstarter project – – has 153 backers, $54,609 pledged of $30,000. Kickstarter is being used to pre-sell the LIV Genesis X1, and the money is raised is being used for production.


Blancpain Supports Gombessa Project

Written by Debbie. Posted in News

Written by Selena DiGiovanni


Last April,  naturalist and diver Laurent Ballesta teamed up with a crew of researchers and the Blancpain Fifty Fathoms in search of a creature long forgotten at the bottom of the ocean off the coast of South Africa.  The Gombessa.

Le coelacante

The Gombessa (or coelacanth) is a large sea-dweller which has been incredibly controversial since 1938, when one was found alive.  In fact, it was believed that the Gombessa had gone extinct somewhere around 70 million years ago.  The creature was thought to be the missing link between fish and land animals, having lobe fins which extend from it’s body like legs and an incredibly primitive, non-functioning, lung.


Aside from size (approximately six feet long) and lifespan (up to 60 years), little was known about the Gombessa due to it’s elusiveness and dwindling population.  However, with new research, Ballesta and his crew of researchers, scientists, and divers were able to determine the location of the Gombessa.  Ballesta and his divers dove 120 meters below sea level to Jesser Canyon caves in order to locate this amazing creature.  Once the Gombessa was located, Ballesta and his crew began research techniques which they had created in advance of their expedition.


Since 1953 and the creation of their first dive watch in the Fifty Fathoms collection, Blancpain has been a strong supporter of dive expeditions.  Blancpain’s support of major scientific explorations has included the “Pristine Seas Expeditions with Blancpain”, a pairing with National Geographic.


To learn more about the Blancpain Fifty Fathoms used on the Gombessa Expedition, visit

Nixie Watch by Cathode Review

Written by Debbie. Posted in More News

by Chaz Nash

Nixie Watch by Cathode is a nostalgic journey back in time with a dual digit presentation of time at the mere flick of a wrist.

Calling all gadget creators and engineering geeks, the Nixie watch is just what creative minds ordered for reading the time of day. Engineer David Forbes got the idea for this incredible watch viewing web pictures of Jeff Thomas’ four digit Nixie watch. The watch inspired Forbes so much that he took out his defunct Fluke 8100B nixie DVM and removed its B5870 tubes. He discovered he could fit two tubes along with a camera battery inside a 1 ½ inch square. Forbes found that he could fit four tubes to make a pocket watch sized clock. He also found that a microcontroller (like a 68HC705J1A) worked perfectly and appeared to be a good fit.

Forbes contacted Jeff Thomas consulted with him on the engineering design and the rest became trial and error history which lead to Forbes production journey of his two digit Nixie tube watch.

The watch does not require button-pushing to operate. Wearers need only hold the watch at a stand viewing angle and the hours are displayed, another twist of the wrist reveals the minutes in perfect glowing orange digits. The watch is water resistant and rugged. The case is made aircraft aluminum and hard anodized to handle years of abuse and manages to pull off looking great.

Apple computer co-founder, Steve Wozniak, absolutely loves the geeky Nixie watch. As an engineer he shared with BBC writer Maggie Shiels, that he wished that he had invented the watch

While the Nixie watch is not currently available, Forbes is currently working on a new design for the Nixie watch, considering a possible limited production of only a meager few pieces, depending on demand. Forbes also indicates on his website that if demand warrants it he may bring back the original version of the watch. The Nixie watch has one year warranty. If the watch fails to operate within one calendar year Forbes will repair or replace it free of charge. However, broken Nixie tubes are not covered by the warranty. Additional Nixie tubes are sold for $10 each.

It will be interesting to see what Forbes has in mind for the new Nixie watch design, but whatever the new design offers geeky engineers and gadget fans alike will definitely want to leap on purchasing this amazing watch.

Tourbillon Complication Exclusivity a Thing of the Past?

Written by Debbie. Posted in watch history

There are few complications that prove a watch’s horological prowess like the tourbillon.  Invented by Abraham-Louis Breguet at the turn of the century to achieve the utmost accuracy in timepieces, the tourbillon almost went extinct with the advent of the quartz watch. 

Tourbillons were invented to balance out the effects of gravity and jiggling of the timepiece that would throw off the mechanics of the watch.  Once the quartz watches hit stores, their effortless accuracy rendered the tourbillon a thing of the past…for a while.

However, as the novelty of quartz watches wore off, the eyes of watch enthusiasts were once again drawn to the more artistic, more mechanically masterfully, and more historically rich timepieces of years gone by.

Tourbillons started making a reappearance in the world of watches about ten years ago, but for more reason than faultless accuracy.  The tourbillon is an extremely difficult horological feat, but combined with the scope of features that a luxury watch now requires, the feat becomes even more impressive.

Tourbillons have exploded into the world of watches to the point where their complexity is now as rare as reality TV—that is to say, not at all.  Just about every major watch brand boasts at least one tourbillon.  In fact, it’s rare for a collectionof watches to miss out on a tourbillon, never mind a brand.

Modern tourbillons have now become even more impressive.  Double carriage, incredibly huge, impressively tiny, (list some brands here), the tourbillon is now in danger of…dare I say it…overused?

Where the tourbillon once was a unique, almost quirky addition to a timepiece, it has now become something of a gimmick.

That is not to say that the tourbillon is unworthy of such attention.  It is an incredibly beautiful piece of machinery, and its successful completion is the piece de resistance of any watch maker.  However, it is no longer the rarity it once was—and may even be a superfluous addition to the cost.

The tourbillon remains an beautiful and worthy accomplishment in the world of horology.  Incredibly difficult to realize, incredibly delicate to design, and unbelievably magnetizing in action, the tourbillon may well be worthy of the new attention bestowed on it in the 21st century.  However, its exclusivity as a luxury timepiece element is a thing of the past.

Technorati Tags: Abraham-Louis Breguet, Tourbillon, Watch Brands

Omega Partners with 2012 Ryder Cup

Written by Debbie. Posted in More News

The biennial professional golf tournament between the greatest golf players from Europe and America has partnered with luxury watchmaker Omega for the 2012 Ryder Cup. Omega was named as the official timekeeper for the famed tournament in 2011 and is slated to continue the duties as timekeeper until 2016. For those unfamiliar with the distinguished games, the Ryder Cup sets golf greats from Europe and America in opposition to play in a variety of tourneys all for the love and thrill of playing golf.

OMEGA Ambassador Michelle Wie’s artistic talents are now on display in Chicago as part of the 2012 Ryder Cup’s Magnificent Moments charity campaign

Aside from the Ryder Cup trophy, winners compete for the sheer thrill of competition and not for any monetary prize. The lack of a monetary prize distinguishes the Ryder Cup from most other professional competitions and perhaps makes the prize much more desirable.

Davis Love III is Omega’s latest brand ambassador and also named captain of Team USA. Although this is Love’s first time playing the role of team captain, Love is no stranger to the Ryder Cup. He previously took part in six tournaments and played on two winning teams making him the ideal candidate for team captain.

And what partnership would be complete without a commemorative watch to celebrate the alliance? Omega presented the Seamaster Aqua Terra “Captain’s Watch” as a dedicatory piece and can be seen on the wrist of Team USA captain Davis Love III. The Seamaster Aqua Terra comes in a 41.50 millimeter stainless steel case and features a screw-in case back with a sapphire crystal which allows a clear view of the movement. Additionally, the Captain’s Watch is equipped with the exceptional Co-Axial caliber 8500 with an Si14 silicon balance spring that is exclusive to Omega.

The red, blue and yellow colors of the dial on the Seamaster Aqua Terra should be easily recognizable as they are the trademark colors of the Ryder Cup and are incorporated into the pattern of the dial. Other notable features of the piece include the luminous and easily legible hour and minute

hands of the watch and it is also water resistant to 500 feet.

Omega describes the limited edition Seamaster Aqua Terra “Captain’s Watch” as possessing outstanding reliability and superb performance. They believe these are qualities that every leader should possess and believe that Davis Love III is a prime example of a great team leader.
The 2012 Ryder Cup began on September 22 however games will continue until September 30th. Check your local listings to cheer on your favorite golfers and catch Davis Love III and the Omega Seamaster Aqua Terra “Captain’s Watch” in action.

Slyde Watches Becomes Official Watch Sponsor of the European Poker Tour Season 9.

Written by Debbie. Posted in More News

The poker hands have it at this year’s European Poker Tour Season 9 Main Events, and Slyde Watches has revealed its sleek hand as the Official Watch Sponsor.


Luxury Swiss watch brand HD3 Slyde is sporting a different kind of poker face these days as it has forged a partnership with European Poker Tour and has agreed to be the Official Watch Sponsor of the EPT9 Main Events. In addition to the EPT9 prizes six lucky winners will also be presented with “Black and Steel” design HD3 Slyde watches.


Mikalai Pobal, Main Event Champion of the EPT9 Barcelona Tournament has already claimed his hefty €1.007.550 check and of course his prestigious “Black and Steel” HD3 Slyde watch. Pobal (a.k.a. “leanod” – his online poker handle) celebrates his impressive win noting it marked his first win and participation in the European Poker Tournament. Needless to say Pobal will not only be holding cards and sporting a winner’s poker face, but he’ll do so wearing his new HD3 Slyde watch. Congratulations go out to Mikalai Pobal for his impressive win.


Both EPT President Edgar Stuchly and creator of Slyde Jorg Hysek welcomed the opportunity to partner for Season 9 of the tour, as well as the opportunity to present EPT winners with Slyde watches as part of their prize winnings. Hysek also commented on their partnership drawing parallels to both organizations with regards to their “forward thinking and innovation.”


Slyde is the best innovative out-of-the-box technological watch created and produced by luxury Swiss watch manufacturer HD3 . Slyde has successfully married “intuitive technologies” with horological design to produce an enviable timepiece. Slyde has a touch screen sapphire crystal and houses a cutting-edge graphic engine with a simplified navigation system. It offers the first virtual mechanical movem
ent ever designed thanks in part to a micro-controller which processes hundreds of images per second. The most incredible feature of the Slyde watch is its ability to download software, upgrades, functionality and pictures from HD3 – Slyde Shop, making it the most evolutionary luxury watch on the market.EPT9 Main Event winners can look forward to phenomenal cash prizes and a personalized Slyde watches that displays “Champion EPT 9…” and specific tournament site. The winner of the and Monte Carlo® Casino European Tour Grand Final will receive a “Black and Rose Gold” version of the Sldye watch. It may actually pay off to take up learning the game of poker just for the Slyde watch alone!

Richard Mille to Design Official Bracelet for “Big One for One Drop” Tournament

Written by Debbie. Posted in bracelets, More News, News, tournaments

At the beginning of 2012 the World Series of Poker announced that it would hold a tournament later on in the year. They eventually announced the “Big One for One Drop” tournament that was to be held from July 1st-3rd in Las Vegas at the Rio All-Suite Hotel and Casino.

This would be the world’s biggest charitable tournament and the most well known. The prize winnings and the donations are some of the highest ever in charity and tournament history.

Of course excluding the lottery, but that’s neither charity nor a tournament. The entry into the tournament had a minimum fee of one-million dollars.

The tournaments profits will go to the One Drop foundation founded by the creator of Cirque de Soleil, Guy Laliberte. The foundation works to provide water to those desperately in need of it.

Richard Mille a French businessman and owner of a Swiss watch company under his own name had been chosen to design a trophy bracelet to be given to the winner of the tournament.

The design of the bracelet took the form of the Tonneau shape. The goal of the bracelet was to symbolize the foundation and the event.

To do this Mille took two sapphire crystals and superimposed them into the middle of the case to give the bracelet depth and a picture frame appearance. On the first crystal a water droplet shaped diamond of 0.78k was imbedded within. Behind both crystals is the logo of the Big One for One Drop foundation. The item is super polished and made of platinum, which gives it a sleek and luxurious quality.

Richard Mille’s name is detailed on top of the watch face and World Series of Poker is abbreviated under the foundations name. The water droplet shaped diamond perfectly symbolizes the event and as its set smack in the middle of the bracelet, anyone who looks at it will instantly be intrigued by what it is supposed to represent. When people want to know what the item is meant to represent then you know you have designed an item perfectly towards its intended cause.

Richard Mille is a friend of guy Laliberte. Their friendship helped established the tournament. With the tournament over last week the total charitable earnings equaled out to $5.3 million, a huge sum which will go along way for those in need of the foundations services. Both Mille and Laliberte will be pleased at the success of both the event and the bracelet.

Technorati Tags: big one for one drop tournament, Richard Mille, tournament, world series of poker

The Corum Admiral’s Cup Seafender 48 Tides Late Clube de Santos

Written by Debbie. Posted in Authentic Watches, Luxury Watches, Men's Watches, News, Style Watches, Watch Brands

Since 1993 Corum the Swiss watchmaker has developed Admirals Cup 48 Tide watches with such precision that they have become the name for such designs.

In 2012 Corum released a new edition of the 48 Tides collection. The Seafender 48 was released earlier this year in limited edition, Corum done this to mark its re-entry into the Brazilian market.  The watch is dedicated to the 65th anniversary of Brazil’s most important nautical institution, the late Clube de Santos.

The Seafender 48’s main features include nautical information displays used by ship crew members and admirals during sailing and especially during uncertain weather conditions.

Types of nautical information

  1. The Strength of Tide
  2. The Estimation of water levels
  3. The Strength of the currents
  4. The time of the tide

The watch comes in two versions

  1. A titanium sporty edition-colors are blue, yellow and black
  2. A red gold urban edition-colors are rose gold, grey and brown

Both editions have the same features expect that the red gold edition is only water resistant down to 50 meters where as the titanium sporty edition can be taken down to 300 meters.

The mechanisms and specs of the watch are as follows

  • The watch is erupted with a caliber CO277 giving the mechanisms a power reserve of roughly 42 hours.
  • The shape of the watch is in a dodecagonal, meaning it has 12 sides.
  • The dimensions are 48mm wide  by 17.35mm thick

The case is made of grade 5 titanium or 5N 18k red gold. The bezels are made of vulcanized rubber. The crystal is sapphire with an anti reflective coating.

The hands on the clock are treated with SuperLuminova which allows for visibility in low light environments. All the numbers on the clock face are developed to provide for accurate and quick nautical information. To an untrained eye the watch seems hectic and clustered but for those used to such numbers and measurements the watch is extremely useful.  The Seafender can also be used as a backup in case on board systems on a ship fails and shuts down.

The Seafender 48 is limited to 65 pieces. The price has not yet been revealed. You would have to contact Corum to get a quote, which is usually the case with most limited edition luxury watches.  As 2012 will eventually end so will this limited edition Admiral watch. Although targeting the Brazilian market, the watch can be bought by those outside Brazil.

Technorati Tags: 48, Admiral’s Cup, Iate Clube de Santos, seafender, tides

The Ulysse Nardin Classico Luna

Written by Debbie. Posted in Authentic Watches, Fashion Watches, Luxury Watches, Men's Watches, News, Style Watches, Watch Brands, Women's Watches

Using the Moon as inspiration, Ulysse Nardin designed a new watch to represent the phases of the moon in a watch the looks like a classic timepiece.

The Classico Luna watch does not seem like a special watch from a distance. In fact even from up-close it looks like an ordinary watch. One would think its only value and selling point is that it was designed by a high end luxury watchmaker.

However the main selling point of the Luna watch comes from its inspiration not any over the top appearance.

The Classico Luna watch features a moon phase disc that rotates around the center of the clock face every 12 hours. As it moves around the clock face the moon disc changes colors to show the phases of the moon following the moons 29.5 day cycle.

If course somehow the disc representing the moon is off by a fraction or by a day, you can easily adjust it by the correctors located in-between 5 and 6’ o’clock.

The slim design of the Luna watch compliments it perfectly. While most other watches feature thick cases and over the top mechanisms, the Luna not only emphasizes its main feature (the moon disc), but the simple classic design does not distract you from that main feature.

The men’s clock face features Roman Numerals. The date is shown in a circle at 6 o’clock. The clock hands are a slim line. However the hour hands head is shaped like a water droplet. A nice feature on the hour hand is that it features a detailed engraving of the Sun on it. A very appealing detail I must say, perfectly complimenting the rotating moon disc on the watch.

The Luna has been designed for both men and women. The men’s version comes in roman numerals as mentioned above. The women’s version comes with diamond indices instead of roman numerals.

Luna Men’s Version
• 40mm case
• Roman Numeral indices
• Silver and black dial design
• Stainless steel or 18k Gold
• Optional deployment clasp
• $8,500-$45,000 (price varies due to extra features such as a rose gold bracelet and diamond bezels/lugs.)

Luna Women’s Version
• 35mm case
• Diamond bezel/lugs and mother of pearl dial.
• Stainless steel or 18k Gold
• $8,900-$17,800 (depending on extra features)

The Classico Luna’s simple design makes it both quiet affordable and wearable. You can wear it both on formal and informal occasions. It is neither over the top luxurious nor cheap looking. The Luna is a truly versatile watch.

Technorati Tags: classico, luna, moon disc, moon watch, nardin, ulysse