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Omega Seamaster De Ville Automatic
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Omega Seamaster De Ville Automatic

Omega's Seamaster line is one of the most diverse in the business, ranging from form-follows-function dive watches to svelte and elegant dress watches.

The name De Ville captured the air of refinement, style and meticulous designs that came to life with this line, and improved on the original Seamaster collection with the introduction of a monocoque - one-piece - case design.  With this unibody case, the De Ville sought to capitalize on the popular sport Seamaster movement with a case that was more water-resistant and could accommodate a number of case forms, movements and functions.

The De Ville went through a series of changes throughout its life.  When it was first introduced in 1960, 'De Ville' was not printed on the dial.  Instead the line marketed itself through the monocoque design and its sports heritage by keeping the 'Seamaster' name.  In 1963, Omega began printing dials with both 'Seamaster' and 'De Ville' at the request of Norman Morris, Omega's United States brand representative.  

While no direct correlation can be found, Cadillac's Coupe De Ville debuted around the same time and also featured stylish smooth and clean lines.  This lead to the De Ville to become known as the "wrist Cadillac" from Omega.

In 1967, the De Ville finally stood on its own, with 'Seamaster' disappearing from the dial completely.

This particular model comes from the line's cross-over period dating to approximately 1965.  The steel monocoque case is capped in 14k gold and topped off with a silver dial with both 'Seamaster' and 'De Ville' printed at 6 o'clock.  This model features an automatic Calibre 565 with date and rapid date corrector, a feature that allowed the wearer to quickly set the date by pulling the crown out to its final position repeatedly.

The De Ville recalls a time of elegance and svelte modern design that was heralded as being the zenith of fashion in its day, and while it is unassuming by today's excessive standards, it is a benchmark to which many brands - including Omega - are slowly returning.

Details

14k Gold Capped steel case is approximately 34mm (excluding crown). Omega Reference 166.020. Calibre 565 Automatic Winding Movement. Circa 1965.

Watch is in excellent condition overall, with only light wear marks consistent with age. Original silver dial is in excellent condition with excellently patinated luminous plots. Original baton hands with central seconds. Signed original fluted Omega crown. Stainless monocoque case stamped with Seamaster Hippocampus.

Includes one 18mm Italian lizard strap with gold-colored buckle.


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